Go-to-Market Strategy

From vision to market with clarity and impact.

What It Is

The Go-To-Market Strategy service is your blueprint for launching or expanding with confidence. Whether it’s a brand-new product, a refreshed positioning, or entry into a new market, this approach aligns your goals, your audience, and your channels into a clear, actionable plan.

You get more than just a launch checklist — you get a data backed strategy that drives awareness, engagement, and measurable results.

How It Works

1. Discovery & Audit - We begin by assessing your current brand positioning, understanding your objectives, and identifying your ideal audience. This includes a competitive scan to reveal your market’s white space and potential pitfalls.

2. Strategic Blueprint - We map out the go-to-market plan, from audience segmentation and messaging hierarchy best-fit channel mix. You’ll receive a roadmap that ties tactical execution to strategic goals.

3. Execution Support - Depending on your tier, we can stay on as your strategic partner during the rollout, helping troubleshoot, optimize, and track performance in real-time.

4. Post-Launch Optimization - We provide performance analysis, identifying what worked, what didn’t, and how to keep momentum going.

Go-To-Market Strategy

A precision-crafted plan to launch, relaunch, or expand your offering, backed by data, driven by strategy, and optimized for impact.

  • Ideal for brands that need a clear, actionable GTM plan but will execute in-house.

    Includes:

    • Market scan + competitor analysis

    • Consumer target definition + audience

    • Channel mix recommendations (paid, earned, owned)

    • High-level 90 day launch roadmap

    Best for: Startups and small teams preparing for launch or relaunch, with in-house execution capability.

    Starting at $4,500/month

  • Your GTM blueprint plus guided execution support to ensure the plan comes to life effectively.

    Includes:

    • All essentials deliverables

    • Detailed campaign calendar + messaging matrix

    • Vendor/partner sourcing guidance (agencies, PR, media)

    • 2X monthly check-in calls during execution phase

    Best for: Brands launching into competitive markets, or companies expanding into new customer segments

    Starting at $7,500/month

  • Full-service GTM partnership from strategy through launch and optimization.

    Includes:

    • All Core deliverables

    • Creative brief + content guidelines

    • Performance tracking dashboard setup

    • On-call launch week support

    • Post-launch report + optimization recommendations

    Best for: National or multi-market launches, high-stakes campaigns, or brands with complex stakeholder ecosystems.

    Starting at $12,000/ month

Why Mosaic Intel

The name Mosaic reflects our belief that every market is made of fragments—data, culture, stories. Alone, they’re incomplete. Together, they form the insight you need to lead boldly.

Are you ready to go-to-market with Mosaic?